The Top Ten School Fundraising Mistakes
School fundraising is important. We all know that. Few school projects can take flight without the critically funding provided by the various fundraising initiatives launched by school PTAs or school PTOs. There are many types of fundraising initiatives and can be differentiated between product and non-product fundraisers. This article focuses on product sale fundraisers.
The reason why I feel an article like this is so critical is that turnover is so high in PTAs. With membership turning over almost entirely every year, mistakes and the lessons learned are rarely passed along. In order to help make all our school fundraisers more successful and launch all our necessary projects, I hope in creating this list that schools will better achieve their goals. So enough blabbering, here is the top ten list on the mistakes you ought to avoid and be successful from knowing it.
1) Promotion or the lack thereof
School fundraisers that are well planned and researched often fall short in promotion. Marketing is critical for all successful businesses and is preached to all those in the business community. Making something is worthless if no one knows what you are doing. The message here is you definitely have to make a plan to promote your school fundraiser. Choose not to and you may as well not run one at all. A few ideas are letters sent home to parents or an email blast.
2) No Goal
Choosing a goal, a realistic one, is important. School fundraising PTA’s often set goals that are far too unrealistic, often on the high side. If you need to raise $X, you need to get an idea of how much you need to sell. A simple formula is X = Profit Margin x Sales. If you have a profit margin of 40% and need to raise $10,000, you will need to have your community pay $25,000 to you, assuming there are no other fixed costs. Putting it this way may will make for more realistic goals, goal that are achievable.






